Rita Hazan Ultimate True Color Shine Gloss – Boost Hair Color with Healthy Shine – Shine Gloss for Gray Hair – Deep Conditioning Glazy Hair Gloss Treatment – 3.4 oz. Hair Gloss

IF USED CORRECTLY, keeps your color true and hair glossy post-coloring.
It seems, in some of the reviews, that users misunderstand what this product does and doesn’t do. It isn’t going to bring drastically brassy hair back to a cool tone and it isn’t going to be a substitute for a good conditioner. But, if used properly, it will help you keep that post-color sleekness and add longevity to your color!For background, I have gray hair that is lowlighted and highlighted to a sandy blonde. I use a very good shampoo and conditioner (Pureology Hydrate) and wash my hair 3-4 times per week; we have neither hard nor soft water where I live. Before using this product, my hair would maintain the lowlights for about three weeks by which time everything was starting to look a little worn out and sometimes a bit brassy. Most purple shampoos and conditioners seem to dry out my hair and tend to strip the lowlights. Now that I am using this Breaking Brass formula – from the first post-coloring shampoo onward – my color stays truer and my hair is healthier.This is what I do: wash hair, squeeze it as dry as possible then use a dry washcloth to pat hair and pick up more excess water, shake Breaking Brass (this gives you a finer foam), pump 9 times into one hand (# of pumps depends on how much hair you have), split between two hands and apply to crown area then down to ends. IF YOU NEED MORE TONING FOR BRASS, add a pea sized amount of Kenra Brightening Treatment Intense Violet Masque (also sold on Amazon). I twist up my shoulder-length hair and hold it with a claw clip. Now spend some time letting it do its magic – personally, I shave my legs. After 4-5 minutes, remove the claw clip and rinse your hair. Condition with your normal conditioner (again, I use Pureology Hydrate). I clip my hair back up while the conditioner is working and finish my shower. Rinse the conditioner out and style as normal.It’s really made such a difference in my hair – I have it on Subscribe and Save!

very effective
I’ve read some unfavorable reviews of this gloss and feel like I need to mention that I found it very effective and useful for what I wanted. Since March 2020 we have been staying at home except for essentials. I haven’t been to the salon for a year and I have blonde foil highlights and it is now about 5 inches gray of various shades, some very light, and some gray/brown. I wanted something to add a little shine to the very light gray and sort of even out the bottom highlights. It’s not the perfect look that I’d want but it does highlight and brightens the light gray strands enough to look decent. That’s really all I wanted it for. But the extra bonus is that it tamed my frizziness which you get when your hair is graying, and it made it soft and younger looking. I’d say I’d use it even if and when I went back to the salon. It’s not a dye or something that lifts your color, it is a gloss with some pigment in it. I had good success if I put more on than recommended and left it on for about 10 15 minutes out of the shower, then rinsed and used conditioner. The conditioner that I used is Pantene Sunlit Blonde daily rescue conditioner (only used a tiny tiny amount). I’m happy with the Rita Hazan product. If you have a few gray strands in your hair, colored or not, you could probably benefit from using this. It’s not dramatic but made enough of a difference in my hair to buy it again.

I’m not sure it did anything.
This was weird to put on, has no fragrance that I noticed, if there were results I didn’t see them. I listed it as bad value because even though it is inexpensive it isn’t worth anything if it doesn’t work.

Saw no change
Was hoping for a great result, but did not see any change at all. Hair almost looked brassier. If there is a change, it is so subtle as to not be worth it. Easy to use, but will not buy again.

Love love love! Hair after 1 use looked shinier and blonder

THIS PRODUCT GIVES NO SHINE GLOSS TO HAIR.Not recommended.

No shine at all. Hair looks more dried out than before!