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L.A. Girl Ultimate Intense Stay Auto Eyeliner, Never-ending Navy GP324

Original price was: $7.50.Current price is: $5.50.

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Price: $7.50 - $5.50
(as of May 16, 2025 07:47:25 UTC – Details)


Smooth gel-like formula lines and defines eyes with intense color payoff! Precise yet soft formula is easy to blend and lasts all day without smudging or smearing. Gel grip allows comfort and ease of application in a quick twist. Formula is dermatologist and ophthalmologist tested and free of preservatives.
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 0.31 x 0.31 x 5.87 inches; 0.16 ounces
Item model number ‏ : ‎ GP324
UPC ‏ : ‎ 081555653248
Manufacturer ‏ : ‎ L.A. Girl
ASIN ‏ : ‎ B0759VZJW2
Country of Origin ‏ : ‎ China
Long lasting
Highly pigmented
Creamy easy application
Free of preservatives
Cruelty Free

Customers say

Customers love this eyeliner’s rich blue color that lasts all day and its smooth, easy-to-use application. The product receives positive feedback for its staying power, with one customer noting it’s the longest-wearing one on the market. While customers find it inexpensive and well-made, some report that the tip breaks off multiple times.

10 reviews for L.A. Girl Ultimate Intense Stay Auto Eyeliner, Never-ending Navy GP324

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  1. Michelle J. McCauley

    Incredible Lasting Liner at a Bargain Price
    I tried this eye liner on a whim a few years ago. I love the look of blue eyeliner but after trying many, most of them smudge and smear within hours. This eyeliner does not budge. I apply it in the morning before work and come home 9 hours later and it’s is still as perfect as when I applied it! I have a drawer full of eyeliners that cost far more but always come back to this one! Photo is 10 hours after I applied eyeliner!

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  2. Grant D.

    Stayed on overnight.
    I ordered this and when I used it, the tip broke off 3 times. It was dried out and I returned it for a new one. I received it overnight and it works very well. Smooth application without skipping or breaking. I didnt wash it off and slept with it. Today it is in place with no smudging. I washed it off easily also, and then reapplied. I am buying more of these. My local stores stopped carrying LA Colors. This product is better than my Sephora or NYX in my experience.

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  3. Catherine Berkhan

    Nice dark blue.
    Works. I like the color.

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  4. Kimberly

    Smooth Application
    Smooth application and Great staying power

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  5. Petra

    Goes on easily and looks great
    I really like this eyeliner! I use it on my top lid, and it glides easily along my lid, it looks really blue and beautiful (it is noticeable that it is blue and not black). I have oily eyelids but this eyeliner stays on all day until I wash it off at night. I first gently massage on some coconut oil (or a mixture I make for my lashes at night of castor oil, vitamin e oil, almond oil, coconut oil) and within a few minutes, it ‘melts’ a bit, and then I can wipe it off gently with a damp washcloth. Then I rub a bit more of this oil onto my lashes to keep them soft overnight so they can grow and not fall off. This is my favourite eyeliner this year so far 🙂

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  6. alesiaintheusa

    Tip broke and dried out within a month
    I was excited about this eyeliner because it was reviewed in two different online sites as a inexpensive good dupe for Urban Decay eyeliners. I had to throw it away. I’d rather pay three times as much for Urban Decay.

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  7. Audio file devouress

    Will not smudge!! Best eyeliner ever.
    I’ve tried a lot of eyeliners and this is the longest wearing one on the market. It will not smear or smudge. It lasts all day and is sooooooo affordable too. I used to swear by this Marc Jacob’s liner which was discontinued and this LA Girl liner is better!! I paid less than $10 and I won’t use anything else. Best.Ever!!

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  8. Hi this is Peg, I liked this shirt so much, I ordered again!

    Dissapointed
    I liked the color, but don’t buy it! It broke of the second time used. Just threw my money away~

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  9. Ahmed

    It’s good no smudge only draw back it has slight chemical smell.

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  10. vanda

    Unfortunately this eyeliner was dried out. It doesn’t draw and the tip breaks off each time you twist it up:(Not able to use it

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    L.A. Girl Ultimate Intense Stay Auto Eyeliner, Never-ending Navy GP324
    L.A. Girl Ultimate Intense Stay Auto Eyeliner, Never-ending Navy GP324

    Original price was: $7.50.Current price is: $5.50.

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