IT Cosmetics Superhero No-Tug Retractable Eyeliner – All-Day Wear, Waterproof Formula Won’t Smudge – With Avocado Oil, Chamomile Extract, Vitamin E & Carnauba Wax – 0.008 oz
$24.00
Price: $24.00
(as of May 20, 2025 17:33:39 UTC – Details)
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Package Dimensions : 6.1 x 2.52 x 0.55 inches; 0.31 ounces
Manufacturer : IT Cosmetics
ASIN : B08YC4Z1KP
Customers say
Customers find this eyeliner highly pigmented and easy to apply, noting it stays in place all day. The product receives positive feedback for its longevity, with one customer highlighting its built-in sharpener as a game-changer. While some customers report no smudging, others mention it smudges a lot, and several customers find it not worth the price.
8 reviews for IT Cosmetics Superhero No-Tug Retractable Eyeliner – All-Day Wear, Waterproof Formula Won’t Smudge – With Avocado Oil, Chamomile Extract, Vitamin E & Carnauba Wax – 0.008 oz
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Jenna R. –
Absolutely stays put!
The first one that as shipped to me came all smooshed in the cap. Processed the return and they shipped a new one immediately and I had it within 2 days. Perfect color for me. Stays put – no smudging, no weeping, no running – even when I cry + wipe with a tissue!
PLA –
Cheaper than Ulta
Best ever!!
Amie J. Juarez –
Great product.
Doesn’t pull and doesn’t break off, which I love. Rich deep color.
Nancy Kester –
Finally!
This eyeliner goes on smooth, and has its own sharpener, but that is not the best part. There are two things I love about this eyeliner. The first is that the way you put it on in the morning is the way it looks in the evening! Which brings me to the second plus, no smudging under my eyes by the afternoon! For years, I have looked in the mirror at the end of the day and was upset that my eyeliner wasn’t defining my eyes, it was puddling under them! Another plus to this eyeliner is that it doesn’t burn or irritate my eyes. I guess that’s three things! Thank you for a wonderful product.
MiaMalpaa –
Excellent but not great for super sensitive eyes
I am super impressed with this eyeliner! It goes on easily, says, and the sharpener at the bottom is a game changer. It’s easy to sharpen and blend but it sets quickly so be ready to work your beauty magic right as soon as possible. I ordered the classic black color and it doesn’t smudge but it does irritate my eyes (I have very sensitive/combination skin). It doesn’t irritate me enough to stop using it, but if you’re like me, be careful while applying and have eye drops hand ;).
RK –
IT cosmetics NO tug eye liner
Just received my eye liner yesterday. Tried it today I threw out my Maybelline! I am in love with this eye liner. Easy to use an stays put doesn’t irritate my eyes ty so much IT Cosmetics
Sara G Barnes –
Stays in place!
I am a mobile dog groomer and has a hard time finding liner that would stay in place while grooming. This does! Glad I found it!
Nico –
While it looks great to start
It definitely smudges and isn’t waterproof. When you put it on initially it glides easily and looks fantastic, but within an hour it was already starting to smudge just from heat. I wanted to try it because it’s described as “waterproof & smudge proof” which are both false. Paying $25 for eyeliner is bad enough but it’s even worse when it doesn’t live up to its own description. 🤷🏻♀️