Price: $9.99 - $7.88 (as of Apr 19, 2025 15:45:59 UTC – Details)
99% ingredients of natural origin. Waterproof mascara. Fragrance-free, cruelty-free vegan formula. Up to 36-hours of wear. Infused with organic certified shea butter and biotin.
13 reviews for Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz
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bluizs annie –
Non irritating mascara that’s bees wax free!!
Thank you Rimmel and Amazon for selling a mascara without Bees wax! I haven’t been able to wear actual mascara that wasn’t clear since the 80’s!!! I have looked off and on for bees wax free mascara to no avail!! I don’t know why I didn’t try looking Fitbit here, now I have a mascara I wear without irritating my eyes. I will purchasing again and probably subscribing! 🩵🤗
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Donna E –
Natural looking and non-clumping
My favorite mascara. Doesn’t clump and doesn’t over-volumize.
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Hayley –
I love it!
I really like this mascara, its not clumpy at all, there’s no irritation to my eyes from it and no smell. Its the perfect touch of makeup if you’re just looking to throw a little on without over doing it.
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Sondra R Lucas –
Ease of application
Have used before.
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Daniela H. –
This Mascara does not give you Panda Eyes
I’ve been searching forever for a mascara that checks all the boxes, and Rimmel London KIND & FREE Mascara absolutely delivers. Here’s why:1. No Panda Eyes: This mascara truly lives up to its promise. It stays put all day without smudging, so no more dark under-eye circles making you look like a panda!2. Lightweight Formula: It feels weightless on the lashes, even with multiple coats. You get volume without that heavy, clumpy feeling.3. Good-for-You Ingredients: The vegan formula is a huge plus. It’s free of harmful ingredients, which makes it a guilt-free addition to my makeup routine.4. Waterproof but Gentle: Despite being waterproof, it’s easy to remove without tugging or irritation, which I appreciate.5. Affordable: For the quality, this mascara is very reasonably priced.Overall, Rimmel London KIND & FREE Mascara is a win-win. Highly recommend!
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Valerie Goerner –
Smears easily
I was hopeful this product would be less toxic and more durable. After two hours of wear I have ended up with quite a bit under my eyes. Will likely not order again.
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Amy –
Good hypoallergenic mascara
I stopped being able to use most mascaras and needed something hypoallergenic! This one is great. It goes on well but can get gloopy, so it helps make sure you replace it regularly. I layer it with another hypoallergenic mascara (elf) that is less effective but helps separate.
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sheri –
Decent mascara!
I can’t say this is the best but is sure is t the worst. “Clean” mascaras just don’t work as well in my opinion but that’s a sacrifice I’m willing to make. I am constantly searching for a better one. When I saw the price of this, I knew I had nothing to loose but also had low expectations. However, I have been pleasantly surprised! What works for one does not necessarily work for another, so keep that in mind. The consistency seems good, not sticky at all and dries fast on lashes. The brush is small but easy to use. The smell reminds me of the mascara from my early teen days, that faint powdery smell. I don’t love that it does not hold the lift after curling lashes but it does not flake and it soooo easy to remove. I will buy again just for ease of removal. For the price it won’t hurt to try!
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Roisin O’Hara –
It’s chemical free and doesn’t irritate your eyes. It’s very gentle yet it does an amazing job on thickening and lengthening your eyelashes.
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Milena –
I really like this mascara and I would probably stick with it for the future; however I am looking for cruelty free and I am not completely clear on this company’s direction.
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Elle –
I really liked this in the beginning because of its clean application and ease of removal. But, it’s already turned goopy. Seems too soon for that stage as I just bought it recently.
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Vicky –
The price is amazing, applying it is amazing and so is wearing it. My eyes dont burn anymore and it survived the whole day working in a resturaunt and didnt smudge even a bit. This is my new favorite mascara !
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Clairista –
My first reaction was it has a very strong fragrance in my opinion. I’m typically not sensitive to makeup fragrances, but do not like the scent at all even though it does go away a bit after application.It does a decent job at separating and adding length to my lashes for a natural look. It was a good price point and easy to wash off. But after a few hours of wear I find that it does bother my eyes, wether it flakes off a bit or if it’s the residual scent, or if the moisture from my eyes contacts the mascara it does irritate/sting the eyes.I would not purchase this again for this reason.
bluizs annie –
Non irritating mascara that’s bees wax free!!
Thank you Rimmel and Amazon for selling a mascara without Bees wax! I haven’t been able to wear actual mascara that wasn’t clear since the 80’s!!! I have looked off and on for bees wax free mascara to no avail!! I don’t know why I didn’t try looking Fitbit here, now I have a mascara I wear without irritating my eyes. I will purchasing again and probably subscribing! 🩵🤗
Donna E –
Natural looking and non-clumping
My favorite mascara. Doesn’t clump and doesn’t over-volumize.
Hayley –
I love it!
I really like this mascara, its not clumpy at all, there’s no irritation to my eyes from it and no smell. Its the perfect touch of makeup if you’re just looking to throw a little on without over doing it.
Sondra R Lucas –
Ease of application
Have used before.
Daniela H. –
This Mascara does not give you Panda Eyes
I’ve been searching forever for a mascara that checks all the boxes, and Rimmel London KIND & FREE Mascara absolutely delivers. Here’s why:1. No Panda Eyes: This mascara truly lives up to its promise. It stays put all day without smudging, so no more dark under-eye circles making you look like a panda!2. Lightweight Formula: It feels weightless on the lashes, even with multiple coats. You get volume without that heavy, clumpy feeling.3. Good-for-You Ingredients: The vegan formula is a huge plus. It’s free of harmful ingredients, which makes it a guilt-free addition to my makeup routine.4. Waterproof but Gentle: Despite being waterproof, it’s easy to remove without tugging or irritation, which I appreciate.5. Affordable: For the quality, this mascara is very reasonably priced.Overall, Rimmel London KIND & FREE Mascara is a win-win. Highly recommend!
Valerie Goerner –
Smears easily
I was hopeful this product would be less toxic and more durable. After two hours of wear I have ended up with quite a bit under my eyes. Will likely not order again.
Amy –
Good hypoallergenic mascara
I stopped being able to use most mascaras and needed something hypoallergenic! This one is great. It goes on well but can get gloopy, so it helps make sure you replace it regularly. I layer it with another hypoallergenic mascara (elf) that is less effective but helps separate.
sheri –
Decent mascara!
I can’t say this is the best but is sure is t the worst. “Clean” mascaras just don’t work as well in my opinion but that’s a sacrifice I’m willing to make. I am constantly searching for a better one. When I saw the price of this, I knew I had nothing to loose but also had low expectations. However, I have been pleasantly surprised! What works for one does not necessarily work for another, so keep that in mind. The consistency seems good, not sticky at all and dries fast on lashes. The brush is small but easy to use. The smell reminds me of the mascara from my early teen days, that faint powdery smell. I don’t love that it does not hold the lift after curling lashes but it does not flake and it soooo easy to remove. I will buy again just for ease of removal. For the price it won’t hurt to try!
Roisin O’Hara –
It’s chemical free and doesn’t irritate your eyes. It’s very gentle yet it does an amazing job on thickening and lengthening your eyelashes.
Milena –
I really like this mascara and I would probably stick with it for the future; however I am looking for cruelty free and I am not completely clear on this company’s direction.
Elle –
I really liked this in the beginning because of its clean application and ease of removal. But, it’s already turned goopy. Seems too soon for that stage as I just bought it recently.
Vicky –
The price is amazing, applying it is amazing and so is wearing it. My eyes dont burn anymore and it survived the whole day working in a resturaunt and didnt smudge even a bit. This is my new favorite mascara !
Clairista –
My first reaction was it has a very strong fragrance in my opinion. I’m typically not sensitive to makeup fragrances, but do not like the scent at all even though it does go away a bit after application.It does a decent job at separating and adding length to my lashes for a natural look. It was a good price point and easy to wash off. But after a few hours of wear I find that it does bother my eyes, wether it flakes off a bit or if it’s the residual scent, or if the moisture from my eyes contacts the mascara it does irritate/sting the eyes.I would not purchase this again for this reason.