Price: $12.95
(as of Apr 18, 2025 07:20:28 UTC – Details)

From the brand

eb5 brand story

Quietly tucked away in the industrial district of Portland was the pharmacy that was started by accident. In 1904, Dr. Robert Heldfond Sr. developed a healing base cream in his drugstore for burn patients. Discovering its moisturizing powers, he added vitamins E & B5, creating eb5 cream, a formula to help prevent aging.

His son Robert Heldfond Jr., later launched the brand, which grew to be stocked in JC Penney, serving millions across the U.S

For over 7 decades now, women and men around the world have embraced aging thanks to our natural yet effective eb5 products.

Through the years, we have mastered botanical and essential vitamin blends across all of our products while staying true to our trusted anti-aging skincare roots.

Our pharmaceutical ingredients work for all skin types, whether dry and flaky, overly oily, blemished, or balanced.

New Looks, Same Formulas

We may have changed our packaging & look over the years but the formulas have stayed the same. We still carry the legacy of 70 years.

Shop eb5 SkinCare

eb5 anti aging cream for women

eb5 skincare

Here at eb5, we welcome aging with grace, knowing our nourishing skincare line provides the perfect combination to keep your skin healthy and youthful.

We’re putting our 70 years of innovation, knowledge and countless clinical studies into expanding our skincare range. Each product in the eb5 range will continue to be designed to seamlessly work together providing you with 360-degree care, for all skin types, always.

eb5

Women’s Skin Care Range

Men’s Skincare Range

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2 x 2 x 5.88 inches; 6 ounces
Item model number ‏ : ‎ 5600
UPC ‏ : ‎ 741099000129
Manufacturer ‏ : ‎ eb5 Corporation
ASIN ‏ : ‎ B00LHZC4PG
DAILY CLEANSING LOTION: Includes (1) 6 oz. tube of Exfoliating AHA Cleansing Lotion formulated for daily use by men and women to provide glowing skin.
REDUCES WRINKLES & REMOVES IMPURITIES: Our soap free formula is gentle for all skin types (oily, dry, and combination), is non-drying, and reduces redness by removing dead skin cells.
PLANT-BASED INGREDIENTS: Soothing Oat Kernel, Vitamins E, B5, and Lactic Acid help mildly exfoliate while brightening and hydrating skin.
EFFECTIVE SKINCARE ROUTINE: Indulge in eb5’s three-step anti-aging system to cleanse, tone and moisturize. Our AHA Cleansing Lotion, Anti-Aging Toner and Anti-Aging Cream reduce fine lines and wrinkles, while nourishing, smoothing and rejuvenating skin.
MADE IN USA: Light weight cream cleanser that is Non-GMO, Paraben-Free, Sulfate Free, Gluten Free, Free of dyes and fragrances, Hypo-allergenic, and Dermatologist Tested.

Customers say

Customers find this facial cleanser effective, with one noting it cleared up acne and blackheads within a week. The product receives positive feedback for its moisturizing properties, particularly for very dry skin, and its creamy texture. Customers appreciate that it’s never oily and provides great value for money.

8 reviews for eb5 Exfoliating Aha Cleansing Lotion for Nourishing and Glowing Skin | Moisturizing, Soap-free, Anti-Aging Gentle Cleanser for Men & Women (6 Fl oz)

0.0 out of 5

★★★★★

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Carolyn F Roy – April 18, 2025

skin care
Great product

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Shirley A. Hanley – April 18, 2025

excellent for sensitive skin
I use this product to cleanse my face after makeup removal. I use it again in the morning to gently cleanse my face .I am also a huge fan of eb5 facial treatment & have been using this product for many years.

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Sha H. – April 18, 2025

Excellent product
Smooths my skin out- removes dead skin

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Dawn Becker – April 18, 2025

Great for oily/dry face
I like how it’s not a soapy wash but still cleans well. You don’t need much. It is great for oily/dry skin. I use it with eb5 cream. Is a new regimen for me but so far I love them together. My mom had been using eb5 for years and you would never know she is in her 80s. That’s why I’m starting to use now. As they say, proof is in the pudding!

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Janowood – April 18, 2025

Not what I was expecting
I was looking for a reasonably priced cleanser and since I love the eb5 toner and recently started using the moisture face cream I thought I would try the cleanser. I was disappointed that it did not soap up very much, but instead was more gritty like an exfoliator. That would be fine if it removed dirt and make-up, but when I use the toner there is so much dirt being removed I don’t feel it is doing it’s job as a cleanser. I will not be purchasing this again.

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Julie Stewart – April 18, 2025

My ride or die
I absolutely love this cleanser. I took a chance on it one day after looking through some reviews, and I’m so glad I did. It’s now my daily cleanser. I don’t have to worry about using harsh chemicals or stripping soaps to cleanse my skin. It’s just simple. Once I started using this product, my every-so-often-hormonal acne decreased to almost nothing. Nothing noticeable, anyway. It’s a great product, a really good company, and I really enjoy using it. Highly recommend.

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Christine Payne – April 18, 2025

Great product
I love the moisturizer so I thought I would try this too. Cleans nice, feels good but it really burns my eyes after washing my face. If you can keep clear of your eyes, go for it! It’s hard not to get face wash in your eyes🤷‍♀️

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Terri L. Summers – April 18, 2025

Burns My Eyes
Do not care for this cleanser at all! Really burns your eyes, and just not great! Won’t buy again!

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