ghd Platinum+ Styler ― 1″ Flat Iron Hair Straightener, Professional Ceramic Hair Styling Tool for Stronger Hair, More Shine, & More Color Protection

Very shiny hair
I LOVE THIS STRAIGHTENER! Hair is super shiny and frizz free. Definitely worth it and it gets hot enough without damaging hair. One setting takes guess work out of temperature. Will not be using my old chi again.

Such a dramatic upgrade but massive let down
Wow! This iron gives better results and leaves my hair silker and straighter with less passes than my older GHD Mk IV Dark styler. If it wasn’t for my older styler starting to have intermittent issues after 10+ years of use, I wouldn’t have ever considered making the plunge and convince myself on spending the money on GHD’s latest styler.All I can say is it was money well spent. I just hope this model lasts 10+ years as well..-Update-After a week of using this styler on a daily basis, I experienced issues with it, the light would flash red and beep at me and not get hot anymore.. Looking on google, apparently these stylers can have issues where any one of the six fuses would fail and caused this issue, so unfortunately had to return the one I got from Amazon.. However further reading, it seems a lot of the issues may come from those who made their purchases through Amazon and other 3rd party retailers… so against my better judgement because the product worked so well over the older Mark IV model I had, I decided to order another one but this time directly from the GHD website, not sure why I didn’t consider or bother to look there in the first place, because I am glad that I did, not only was I able to get the white styler for the same price, but also, the heat spray was free (gotta pay extra for the bundle here on Amazon), but in addition, they had a sale promotion going on so I ended up getting the styler for ~$60 less than the price here on Amazon!Also not sure if it’s true or not, but seen some reviews of individuals who did have issues with their styler and ghd not honoring warranty for purchases made off Amazon, however this could be due to individuals buying from the sketchy non-amazon sellers/listings here, but not sure, but whatever the case, at least i’ll know buying direct from ghd, the styler will be fully covered if I do have the same issue I had with this one from Amazon beyond the 30 day return window.

Less than I expected…
I had very high hopes for this straightener, but it is not what I was expecting. Not for this amount on money. It is ok, but I also bought a Babyliss for 1/4 of the cost, and it works better. This one is ok, and I guess I’m going to keep it, but it doesn’t straighten my hair with one pass that’s for sure. It also snags on my hair, doesn’t flow on it smoothly, and as another reviewer stated, you have to keep moving quickly or it leaves dents in your hair, which is hard to do when it doesn’t flow on the hair smoothly. I got a good deal on it for getting an Amazon Visa, but otherwise it would go back. It also doesn’t straighten my hair flat, it still has poof to it, and has almost a dry frizzy look, and the flatness I do get, doesn’t last long. Kind of disappointing but on the plus side, I guess my hair FEELS smoother. Doesn’t look it, but it FEELS it. It also heats very quickly so I guess that is another plus.

I was initially a little leery to purchase this on amazon, I was worried it wouldn’t be “authentic”, but I decided to take the plunge and bought it. Upon arrival, I immediately went to GHD’s website and signed the product up for the warranty and had no problems so I’m happy to report the straightener is a genuine GHD product.This is my first expensive hair tool. All previous straighteners I’ve owned came from drug stores for $40. My hair stylist uses one in her salon on my hair all the time and I’m always so taken by how smooth it feels on my hair and how fast she curls my entire head. It slides like butter and it doesn’t pull the hair at all. I liked her straightener so much that I had to buy one for myself, despite the high price tag.So when it comes to actually using it, it’s very easy. The straightener claims to heat up in 20 seconds, but when I timed it, it actually heated up in 9 seconds which is very impressive. I have fine hair, so I’m always worried about excessive heat burning my hair, so the fact that this straightener didn’t have the option to choose your own heat made me a little nervous, but it’s been just over a month of using it and so far so good! The temperature always seems perfect and it only takes one pass to curl or straighten my hair! Because the shape of the iron is slightly thicker, I find it easier to get a nice curl.All in all, I think this was worth the money. It is a very high quality product and the honest fact is that my cheap drugstore straighteners don’t compare. I’m happy I splurged on this because it performs wonderfully!

OMG. I have been using flatirons since the mid-90s. I have gone through every brand, including premium pro stylers. They always required repeated passes through my hair which caused dry and damaged hair. The results were never perfectly straight, nor frizz-free, and I consider myself very adept with styling tools, including rollers!My last drugstore-purchased flatiron gave up after three years of not-daily styling and straightening. So, rather than end up with yet another less-than-satisfactory flatiron, I googled “best flatiron) and came across lists of the best for 2019 in all the top fashion mags, Allure, Glamour etc. The one styler at the top or near the top of every list was this one. So I bit the very expensive bullet and ordered it.To say that I am blown away (haha!) by it, is an understatement. I am in love with this thing. Quite apart from the fact that it’s quick on, requires no temperature adjustments and can travel, it has left my hair shiny, straight (or curly, if that’s what I want) as well as absolutely frizz-free. And I bought it in July, when the weather is humid.It allows me to very easily build in volume and shape, and with a twist of the wrist, waves and fat curls.My GFs all have noticed that my hair looks, as one put it, “more modern.”Between the time I ordered it and when it arrived, I saw my colourist and stylist who both said I was nuts for spending so much. I am seeing them next week and I am bringing it to show it to them. That’s how much I am impressed. I bet they will be too.Awesome product. No reservations except, perhaps, the price. But, as a life-long frizz fighter, I think it’s worth the investment.UPDATE: After I took it to my salon, my guy tried and started raving to the other stylists. Many of them bought one.