IT Cosmetics Do It All Radiant Concealer – Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish – Niacinamide & Hyaluronic Acid – 0.2 Fl Oz
$30.00
Price: $30.00
(as of Apr 28, 2025 15:39:42 UTC – Details)
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Is Discontinued By Manufacturer : No
Product Dimensions : 0.74 x 0.74 x 4.57 inches; 0.96 ounces
Item model number : 3605973011861
Manufacturer : IT Cosmetics
ASIN : B0DYQBQ8W8
Country of Origin : USA
3 reviews for IT Cosmetics Do It All Radiant Concealer – Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish – Niacinamide & Hyaluronic Acid – 0.2 Fl Oz
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dnkb –
Recommended; Slightly expensive for small “pen” of foundation/concealer
IT Cosmetics Do It All Radiant Concealer – Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish – Niacinamide & Hyaluronic Acid 115 125 210 510 is a four-and-a-half star product (rounded up to five stars here). I have worn this product for several days in a row now. There are several things I like and a few that bother me.Overall, if you need medium coverage in a concealer, this is a good bet. It comes out as a fairly liquid concealer, but the coverage is pretty good. You might have to tap on a second layer to get a more opaque look if you need to cover a darker blemish or discoloration. And definitely cover this stuff with powder!I was leery of a product that promised undereye coverage AND foundation coverage. I mean, who DOES that? Anything that can be tapped on my delicate under eye skin and NOT sink into any creases will be too light for the rest of my face, right? BTW, I don’t mean “light” as in color, I mean as in the actual “feel” of the product. Will the product have enough pigment or staying power on my facial skin? Conversely, will something that goes on my face be light enough to be put under my eyes without caking up? A LOT?Lastly, this is a small tube of stuff. It looks more like a concealer tube priced at concealer prices, but marketed as a “do it all” product. If it goes all over my face, won’t it run out pretty quickly? That’s a concealer price and concealer portion, without concession to foundation needs. Huh.Okay: so I think this is sort of a hybrid of both that doesn’t exactly totally win on either account, but is pretty good on both. If that sounds confusing, I apologize. I carefully applied this to my under eyes. I tapped it in gently, and when I lightly applied this concealer, it stayed without creasing all day long. I set it with powder. Now, what it did do was fade a bit, and at the end of the day, my dark circles did show up again. But my concealer had not really creased.I also used this as foundation. I didn’t cover my entire face with it, because I didn’t want a mask-like effect, which I figured this might entail, if my entire face was covered in one color. I just brushed it on places that needed to even up. This was pretty successful. When I set this with powder, the foundation stayed all day and at the end of the day looked very good. I was pleased with how well it had lasted.For review purposes, I received several colors. These colors tended to skew a bit orange. What I did end up doing was using all of the colors to contour. I used the darkest very lightly as bronzer. The darker color worked very well as bronzer/contour, and even one of the lighter colors worked well as a contour (yes, I am pale).I recommend these, but I am not sure how long they will last if used every day as concealer AND foundation.
M4RJ0R!3 –
Multi-Purpose- Concealer/Foundation + Skincare, Good Product, Don’t Care For Built-In Applicator
I am reviewing this “IT Cosmetics Do It All Radiant Concealer.” At the time I only had the option to order in the 320 medium tan warm, and it looked like a potential match.Pros:-I agree that this can also be used as a foundation; It worked well for me-A little product seems to go a long way (The picture I took of that small amount of product sitting on the tip was used for my entire face and felt like enough for me; keep in mind I prefer light, minimal makeup)-I have combination skin and some makeup accentuates the dryer parts. This did not, which I appreciate.-I appreciate that this has a multivitamin serum and hyaluronic acid; I love makeup that doubles as skincare-When used in small amounts like I do, this makeup feels very light-Did not irritate my sensitive skinCons:-As much as I like the idea of a twistable built-in applicator like this, it seems like more of a nuisance. It took what seems like at least 100 twists to get anything to come out of the tip initially which is fine, but I don’t really like how the fuzzy applicator tip applies the concealer; I still feel a need to use my finger or other brush afterwards to properly apply and spread the product.-I wondered about cleaning the tip, but the instructions say “do not wet applicator” and to wipe it with a dry tissue only. I feel like not having the applicator would be more sanitary and then I also wouldn’t worry about product getting trapped under the tip and getting old/wasted.Overall, I like the product itself, but I think I would prefer it with either no applicator or a different design. I see how some people would like it though. Overall, I like the product. I think I was really close to getting the right shade match but there might possibly be a slightly better match available. I think it is nearly impossible for a product like this to not settle into fine lines slightly, but it was minimal/ not very noticeable and easily fixed.I took a picture of the ingredients, but my one recommendation to this company (and any skincare or makeup company really) is to please list all ingredients on the website so people can decide before buying. If they did, I missed it. Also, for transparency and education, it would be wonderful to see the ingredients listed with the purpose/benefit of each ingredient next to it. That would be amazing.The current list price is $30 for 7ml of product. That is more than I would typically care to spend on a product like this, but it seems like good quality from a reputable company. If you are okay with the price, like the idea of the built-in applicator, and are certain of your shade match, then I would say go for it!
Angelica –
The best concealer ever and you can use it on your whole face!
I am so picky when it comes to concealers but It Cosmetics Bye Bye concealer is one of my all time favorites so I was excited to see there was a new one from them. I love that concealers are supposed to be the color of the rest of our face now but I admit I do like to brighten parts of my face so I ordered a lighter shade as well. This concealer is a medium coverage clicking concealer that comes out of a sponge. It reminds me of complaints about the Maybelline Age Rewind concealer. It honestly has never really bothered me. So one click is enough for under your eyes and three clicks helps with blemishes, scars, hyper pigmentation, etc. on the rest of the face. What I really loved was that my skin looked satiny and slightly dewy afterwards. And I am so relieved I got a perfect match! This concealer is amazing! I used setting powder after because the dewy look isn’t for me but I just love how versatile this is. You can use this with foundation or for a no-makeup makeup look. I also used the lighter shade I ordered to brighten/highlight the high points of my face (my nose, chin, the middle of my forehead). It left my with a beautiful dewy finish that looked natural. No cakeiness at all! No breaking up! In the future I plan on using a corrector in the future because I have horrible dark circles that a medium coverage can’t cover but I am used to and love correctors. I am basically in love with this concealer and I am so glad they made it! Order it! You won’t regret it!Edit: I have used both shades to two hours long festivals on two different days and I have to say when I got home, I felt like my skin still looked great! It really does look good over the entire face, though it shines best under the eyes. I still recommend!